Dealership screens for the showroom and the service lane.
A dealership has three audiences under one roof: shoppers on the floor, customers waiting for service and buyers in the finance office. Screens can speak to each of them differently, with offers that stay current as inventory and incentives change.
Where the screens go and what they show.
These are the usual places to start. We confirm them with you on the site walk.
Showroom floor
Featured vehicles, current offers and brand video.
Service drive
Service specials and seasonal reminders as customers check in.
Customer lounge
Dealership news, service offers and general-interest content while people wait.
Sales and finance offices
Financing offers and current promotions.
Which services carry the most weight here.
You get all three. They are listed in the order we expect to matter most for auto dealerships.
Content development
Inventory and offers change constantly. Our designers build templates that fit your dealership and make each update quick to produce.
More about content developmentManaged services
Specials start and end on schedule. You send the change, and we publish it and take it down on the date you set.
More about managed servicesHardware
A large display or video wall can anchor the showroom, while the lounge and service drive need different sizes. We plan each room on site.
More about hardware
Things to plan for.
Settle these early and the install and the content both go more smoothly.
Follow brand and offer rules
Manufacturers may set guidelines for logos, wording and advertised offers. Share them up front, so templates are built to fit and reviewers know what to check.
Keep offers current
An expired incentive on a showroom screen makes for an awkward conversation. Put an end date on every offer and agree who removes it.
Different rooms, different loops
Showroom shoppers want vehicles and offers. Lounge guests want something to read while they wait. Plan a separate playlist for each rather than one loop everywhere.
Common questions.
What digital signage do car dealerships use in the showroom?
Many use a large display or video wall for featured vehicles, current offers and brand video. A large display or video wall can anchor the showroom, while the service drive and customer lounge need different sizes. We plan each room on site.
How do dealerships keep inventory and offers current on their screens?
They send changes to ChannelSay, and we publish them and take them down on the date set. Inventory and offers change constantly, so our designers build templates that make each update quick to produce. Put an end date on every offer and agree who removes it.
What should a dealership show on service-lane and lounge screens?
Service specials and seasonal reminders suit the service drive, and general-interest content suits the customer lounge. Customers checking in see offers, while customers waiting want something to read. We plan a separate playlist for each room rather than one loop everywhere.
Do car manufacturers have rules for dealership signage?
They may. Manufacturers can set guidelines for logos, wording and advertised offers, so ask yours before design starts. Share any guidelines with ChannelSay up front, so templates are built to fit and reviewers know what to check.
How much does dealership digital signage cost?
It depends on how many screens you need, where they go and how much content they need. ChannelSay gives you one clear price after a site visit, with the screen layout, hardware spec and content plan. Content updates, monitoring and support continue on a simple monthly plan.
Walk us through your space.
Tell us where the screens would go and what they need to say. We'll come see it and show you what's possible.