Retail screens that change with the shelf and the hour.
Shoppers decide in seconds. Retail screens put the current offer where people are already looking: the window, the entrance, the end of the aisle, the register. Content can change by campaign, by day or by time of day, so the screens match what is on the shelves.
Where the screens go and what they show.
These are the usual places to start. We confirm them with you on the site walk.
Storefront window
A loop of what is new, visible from the sidewalk.
Entrance
Seasonal campaigns and today's offers.
Aisle ends and departments
Promotions near the products they are about.
Checkout
Last-chance offers and reminders while people wait.
Feature wall
A video wall that states the brand where space allows.
Which services carry the most weight here.
You get all three. They are listed in the order we expect to matter most for retail.
Content development
Promotions are the point. Templates in your brand make each new campaign quick to produce, and motion graphics help it catch an eye.
More about content developmentManaged services
Offers start and end on dates. A managed calendar takes expired promotions off screen without a store manager having to remember.
More about managed servicesHardware
Window screens fight daylight, and walls and departments need displays sized to the layout. We plan these on site.
More about hardware
Things to plan for.
Settle these early and the install and the content both go more smoothly.
Bright windows
Screens near glass compete with daylight. Placement, facing and brightness need to be worked out in the space, not picked from a catalog.
Retire offers on time
An expired sale on screen is worse than a blank one. Put start and end dates on every promotion, and decide who signs each one off.
Keep each message short
Shoppers pass a screen in a few seconds. One message at a time reads best, with enough variety that repeat visitors see something new.
Common questions.
What digital signage works best in a retail store window?
A loop of what is new, placed and set up to compete with daylight, works best. Screens near glass fight the sun, so placement, facing and brightness need to be worked out in the space, not picked from a catalog. We check this on the site walk.
How do retail stores change screen promotions by campaign or time of day?
We schedule them in the content management system. Content can change by campaign, by day or by time of day, and every promotion gets a start and end date. An expired offer then comes off screen without a store manager having to remember.
Can a retail store use a video wall?
Yes, where the space allows. ChannelSay supplies video walls, and a feature wall can state your brand at a large size. We check the wall, the viewing distance, power and network on the site walk before we recommend one.
How long should a message on a retail screen be?
Short. Shoppers pass a screen in a few seconds, so one message at a time reads best. Add enough variety that repeat visitors see something new.
How much does retail digital signage cost?
It depends on how many screens you need, where they go and how much content they need. ChannelSay gives you one clear price after a site visit, with the screen layout, hardware spec and content plan. Content updates, monitoring and support continue on a simple monthly plan.
Walk us through your space.
Tell us where the screens would go and what they need to say. We'll come see it and show you what's possible.